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L'OREAL's Superior Preference Hair Color has been the gold standard in luxurious permanent hair color since 1973. The Superior Preference at-home hair coloring kit is special because it delivers super shiny, luminous hair color. Preference provides long-lasting hair color that resists fading for weeks on end. Whether you have blonde, brown, black, or red hair, your color will not look dull or brassy from root to tip.
We pair our translucent gel hair dye formula with our exclusive Care Supreme Conditioner, enriched with a Shine Serum, to help maintain color vibrancy and provide silky, shiny hair. Preference is available in over 50 Luminous Shades, ranging from light blonde to dirty blonde, honey blonde to red blonde, and strawberry blonde to champagne blonde in our Luminous Blonde collection. Our rich Brown shades span the spectrum from ash brown to sun-kissed caramel brown, while our deep Red shades cover dark red to auburn, copper to mahogany, and burgundy. Each shade is crafted to showcase infinite tones and reflect, so you can find your own Superior Preference signature.
Our instructions vary by shade, so be sure to refer to the package insert for complete details. It's important to note that hair color and bleaches contain ingredients that may cause allergic or other reactions. A skin allergy test is required 48 hours before each use of a hair color product. Bleaches contain persulfates, and bleaches and high-lift hair color shades cannot be used on relaxed hair. For other hair color shades, wait at least 14 days after bleaching, relaxing, or perming before coloring.
In summary, L'Oreal's Superior Preference Permanent Hair Dye Kit provides gorgeous, fade-defying hair color with dimension. We pair our gel hair dye formula with Care Supreme Conditioner and Shine Serum to help maintain color vibrancy and provide silk and shine. With over 50 shades to choose from, you're sure to find the perfect color for you, whether it's luminous red, cool ash blonde, or deepest black.
product information:
Attribute | Value | ||||
---|---|---|---|---|---|
is_discontinued_by_manufacturer | ‎No | ||||
product_dimensions | ‎6.3 x 3.55 x 2.25 inches; 0.4 ounces | ||||
item_model_number | ‎CX | ||||
upc | ‎875592005869 071249253274 | ||||
manufacturer | ‎L'Oreal Paris | ||||
country_of_origin | ‎USA | ||||
best_sellers_rank | #141 in Beauty & Personal Care (See Top 100 in Beauty & Personal Care) #2 in Hair Color | ||||
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