ARCTIC FOX Vegan and Cruelty-Free Semi-Permanent Hair Color Dye (PURPLE AF)

Arctic Fox is a brand that takes pride in being 100% cruelty-free and vegan, and this commitment will never change. In fact, the company donates 15% of its profits to help prevent animal cruelty and promote animal welfare.

The brand offers a wide range of vibrant hair color options, including Blue, Red, Purple AF, Pink, Orange, Yellow, and Green (Arctic Mist). Each of these shades is designed to provide long-lasting, vivid results, and the color can last for 4-8 weeks on bleached hair or 2-6 weeks on unbleached hair, depending on various factors such as the color used and your personal hair care routine.

One of the brand's standout products is the Purple AF (formerly known as Purple Rain) color. This deep, true purple is incredibly versatile, working well on a variety of base colors, from platinum to light brown. It can provide deep tints of color to darker hair and show vibrantly on lightened hair, making it an excellent choice for covering up faded colors.

AFProTip: For those looking to experiment with different color combinations, Purple AF pairs beautifully with other Arctic Fox shades, such as Wrath for a burgundy hue or Poseidon for a deep indigo.

What sets Arctic Fox hair dyes apart is their commitment to using only vegan ingredients, with no animal by-products or harmful chemicals that can damage the hair. The dyes are gentle enough for frequent use and even condition the hair as they restore its vibrancy.

Some key features of Arctic Fox hair colors include:

• Long-lasting colors
• Minimal smearing
• Sweet scent
• No peroxide, ammonia, ethyl alcohol, or PPD

When it comes to storing an open bottle of Arctic Fox hair color, the good news is that it can remain usable in the bottle for up to 12 months after the initial opening.

In summary, Arctic Fox is a brand that prioritizes ethical and environmentally-conscious practices, offering a range of vibrant, long-lasting, and hair-nourishing hair colors. Whether you're looking to experiment with bold hues or maintain your current color, Arctic Fox has a solution that is both kind to animals and kind to your hair.

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